Influencer Marketing Manager (m/f/d)

 

About us Join our growth story Are you looking for an exciting new move in your career? SHEIN (www.sheingroup.com) is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From the United States to Singapore, SHEIN serves over 150 countries in over 20 languages, dedicating ourselves to delivering the best customer experiences, built by our family of SHEINers. As a fast-growing business with an immediate need to innovatively build out our talent infrastructure, we´re looking for a dynamic professional who is keen to work in an agile and evolving business environment. There´s work, and then there´s the work you´re passionate about. The kind of work that´s an extension of who you are. That´s the work we do at SHEIN . If you feel like you elong, consider the job description below and apply today.

Come shine at SHEIN and join our growth story Tasks This plays a critical role in building and maintaining strong relationships with influential customers, Key Opinion Customers (KOC). You will be responsible for maintaining, fostering, analyzing and strategically developing a KOC network. Responsibilities: KOC Relationship Management: Identify and engage with key opinion customers (KOCs) who align with the brand´s values and objectives. Build and nurture strong relationships with KOCs, ensuring a positive experience and advocacy for the organization. Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities. Measure and report on the impact of KOC relationships on brand perception and sales. Influencer Collaboration: Develop and execute influencer marketing strategies to expand the brand´s reach and credibility. Identify suitable social media influencers and negotiate partnerships and contracts. Monitor and ensure influencers´ content aligns with brand guidelines and values. Measure the effectiveness of influencer collaborations through analytics and reporting. Support and / or organize regular events - digital or physical - to strengthen the community and foster relationships Campaign Management: Plan and execute social media marketing campaigns that align with overall marketing objectives. Monitor campaign performance and make real-time adjustments to optimize results. Track and report on key performance indicators (KPIs) for campaigns. Be able to share results with the marketing team and derive recommendations for action based on the reports. Profile Bachelor´s degree in Marketing, Communications, Business, or related field. Fluent in English and German, both written and verbal. C2 Minimum. Minimum of 3 years prior experience in influencer marketing and customer relationship management. Demonstrated ability to identify and cultivate relationships with KOC´s and inontracts.

Monitor and ensure influencers´ content aligns with brand guidelines and values. Measure the effectiveness of influencer collaborations through analytics and reporting. Support and / or organize regular events - digital or physical - to strengthen the community and foster relationships Campaign Management: Plan and execute social media marketing campaigns that align with overall marketing objectives. Monitor campaign performance and make real-time adjustments to optimize results. Track and report on key performance indicators (KPIs) for campaigns. Be able to share results with the marketing team and derive recommendations for action based on the reports. Profile Bachelor´s degree in Marketing, Communications, Business, or related field. Fluent in English and German, both written and verbal. C2 Minimum. Minimum of 3 years prior experience in influencer marketing and customer relationship management. Demonstrated ability to identify and cultivate relationships with KOC´s and influencers. Broad skillset across relevant social media platforms (TikTok, Instagram, Pinterest, YouTube, Facebook, etc.), analyzing tools and social media management tools. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent verbal communication and networking skills as well as the ability to create interfaces. Creativity and the ability to think outside the box to drive engagement. Strong organisational and project management skills. Knowledge of relevant industry trends and best practices in social media and influencer marketing. Preferred Qualifications: Experience with e-commerce and online retail marketing. Graphic design and video editing skills. Familiarity with customer relationship management (CRM) software. We offer Annual salary reviews Career progression with annual promotional opportunities The opportunity to thrive in a fast paced, dynamic business alongside multicultural professionals Annual bonus payments Healthcare Pension Laptop A vibrant office environment in a central Berlin location Contact claire.mooneysheingroup.com

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Influencer Marketing Manager (m/f/d)
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